Twitch unveils its next era: dual-format streaming, AI clips, and new sponsorship tools

TwitchCon 2025 kicked off with a massive celebration of its 10th Anniversary, including a whole host of new announcements about changes coming to the social media platform.

“As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an exciting place for new creators and viewers to build and find their communities,” Dan Clancy, the CEO of Twitch, said in a press release about the new changes.

“We’ll continue to focus on expanding our user base and introducing more people to livestreaming, as well as the critical and important work of supporting those who have already found a home here.”

Dual-format streaming

One way Twitch is planning to do that is through dual-format streaming, which lets streamers go live in vertical and horizontal formats simultaneously — pretty ideal if you don’t want to choose between your laptop viewers or phone viewers.

Twitch began testing this in August, so it shouldn’t come as a huge surprise.

AI AI AI AI AI

If it feels like every social media platform is leaning into AI, that’s probably because every social media platform is leaning into AI — and Twitch is a part of that.

During TwitchCon 2025, the company announced its partnership with Meta’s AI glasses, which allow streamers to go live directly from the glasses. Twitch is still working to update its mobile app to support this.

Beyond Meta’s AI glasses, Twitch is also using AI to automatically create clips from a previous stream so viewers can catch up on good moments they might have missed.

“We want to give streamers something to do on Twitch even if one of their favorite streamers is not live,” Twitch wrote in a press release. “We want to make it easy for them to dive into your content and catch up on the best moments they missed from your previous streams, so they’re ready for your next one.”

New sponsorship tools

Five months ago, Twitch let streamers run their own promotions, leading medium-sized creators to increase their gifting revenue by an average of 30 to 45 percent. This year, Twitch also launched other updates to help streamers get sponsorships in the Creator Dashboard. The company plans to roll out those sponsorship offers to all monetizing streamers, including Affiliates, in the coming months.

The company also announced updates to how it enforces community guidelines, expansions to the Creator Clubs Program, and two new roles: a lead moderator and a role for agents, managers, or other representatives.