‘Ride the D’: LA Metro has the internet blushing with new transit campaign

Los Angeles is finally extending its transit system to the tony streets of Beverly Hills, announcing on Thursday that a 4-mile extension of the D Line subway opens on May 8.

Transit followers eagerly anticipating the new subway extension have long made jokes on Reddit and X about wanting to “ride the D.” Metro, LA County’s transportation agency, is not shying away from the randy pun. The agency is selling “Ride the D” t-shirts and crop tops on its online merch store.

The minimalist black tops are a steal, too. The crop is going for $20 (excluding taxes and shipping), and the T is $21; both were still available as of Thursday evening.

Along with the jubilation at the long-awaited project — which has been in the works for decades and has two more westward extensions that will open in 2027 and 2028 — there was much astonishment at Metro embracing the cheeky tagline.

Metro has been responding directly to riders on X from its @metrolosangeles account, leaning fully into the internet moment.

Back in 2007, Seattle welcomed a new streetcar line with a similarly sexual moniker — an acronym of the South Lake Union Trolley.