MrBeast is, famously, super rich — that’s a big part of his appeal. His YouTube videos are infamous for doling out huge sums of cash to average folks. But, surprisingly, MrBeast’s production company is reportedly “hemorrhaging money.”
A Bloomberg profile of the 27-year-old YouTube star — real name James “Jimmy” Donaldson — reports that his videos are wildly expensive to make and contribute heavily to his company’s overall losses. The company, Beast Industries, has reportedly “had three years of losses, including more than $110 million in 2024,” according to Bloomberg, which says Donaldson spends $3 million and $4 million on each YouTube video. So, despite his channel being the most popular in the world, Bloomberg says that means many of MrBeast’s YouTube videos lose money.
That’s not to say everything MrBeast does loses money. His food brand, Feastables, does very well by selling its popular chocolates. Bloomberg reports that it accounted for about half of Beast Industries’ $450 million in sales last year. In fact, we’ve seen previous reports that the YouTuber’s chocolate business far outpaces the MrBeast media empire when it comes to profits.
Mashable Trend Report
And even if his company loses money, Donaldson is worth a ton. In February, Fortune reported that Donaldson formed a holding company to manage his businesses, which was valued at more than $5 billion in a funding round.
While Donaldson is often called a “self-made billionaire,” he also said earlier this summer that he reinvests most of his money on video production. In a June X post, he estimated that he will spend “a quarter of a billion” making videos this year alone.
This Tweet is currently unavailable. It might be loading or has been removed.
Donaldson does seem to want to perpetually expand his businesses. Just this month, it surfaced that he could be planning to launch a mobile phone service.
