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Binance unveils $800K XRP airdrop to accelerate RLUSD adoption

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Binance has unveiled an $800,000 XRP airdrop campaign for eligible Ripple USD holders, introducing weekly rewards designed to encourage activity around Ripple’s dollar-backed stablecoin.

Summary

  • Binance will distribute $800,000 in XRP to eligible RLUSD holders through weekly airdrops until Aug. 14.
  • Users must hold RLUSD and meet Binance’s Margin or Futures trading requirements to qualify for rewards.
  • The campaign comes as Ripple expands RLUSD adoption through its x402 Foundation partnership for AI payments.

According to a July 15 announcement from Binance, users holding RLUSD in Binance Earn, Margin, or Futures accounts between July 17 and Aug. 14 will qualify for XRP rewards through weekly distributions scheduled every Friday until the campaign concludes.

The exchange said the promotion is available only to users who meet its eligibility requirements and is excluded in certain jurisdictions.

Eligibility rules focus on active RLUSD users

To qualify, Binance said participants must maintain at least 0.01 RLUSD in eligible accounts. In addition, users are required to record an average daily Margin or Futures trading volume of $500 or more across any trading pairs during the promotion period.

Binance also introduced separate treatment for borrowed assets. According to the exchange, RLUSD obtained by borrowing other stablecoins will receive a 60% haircut after liabilities are calculated. The adjustment applies to borrowing involving USDT, USDC, U, USD1, and FDUSD within Margin accounts.

Broker accounts are also eligible to receive XRP rewards, Binance said, adding that there is no individual cap on airdrop payouts for those accounts. Even so, the exchange noted that participation remains restricted in selected countries because of local regulatory requirements.

The campaign arrives as RLUSD has lost some of the momentum it built earlier this year. The Ripple-issued stablecoin carried a market capitalization of about $1.51 billion at the time of writing after declining more than 10% over recent weeks, while its 24-hour trading volume slipped by roughly 6%.

Earlier in June, RLUSD’s market capitalization climbed above $1.81 billion following the rollout of 24/7 settlement on the XRP Ledger with Mastercard, before later retreating amid delays surrounding U.S. crypto legislation and lower market expectations for passage of the CLARITY Act.

Ripple expands RLUSD use cases beyond stablecoin payments

The Binance rewards program comes shortly after Ripple continued expanding RLUSD’s role beyond conventional payments. As previously reported by crypto.news, Ripple joined the x402 Foundation as a Premier Member to support payments made with XRP and RLUSD through an open standard built for AI agents.

Ripple said AI systems are increasingly handling more of the payment process, creating demand for infrastructure capable of transferring value as efficiently as information moves across the internet. The company added that developers can use the XRP Ledger and the x402 protocol to build AI-powered applications that settle transactions with XRP and RLUSD.

The Foundation’s Premier Members include Coinbase, Circle, Google, Mastercard, Visa, Amazon Web Services, Stripe, Shopify, American Express, Adyen, Cloudflare, Fiserv, the Solana Foundation, the Stellar Development Foundation, the Monad Foundation, and MoonPay.

Meanwhile, XRP (XRP) continued to strengthen alongside improving macro sentiment. The token rose about 5% after U.S. consumer inflation data came in below expectations, trading between $1.07 and $1.12 over the past 24 hours. Trading volume climbed roughly 40%, indicating stronger market participation.

CoinGlass data also pointed to rising derivatives activity. The analytics platform reported that XRP futures open interest increased 3% over the previous four hours to $2.44 billion, suggesting traders added fresh positions as lower U.S. inflation data and Binance’s incentive program supported bullish sentiment.



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