Opendoor Technologies, the San Francisco-based digital real estate company, is making waves after CEO Kaz Nejatian confirmed they will accept bitcoin and other digital assets for home purchases soon. This is a big step towards the real estate and Bitcoin worlds merging.
This was announced after Nejatian responded to a user on X who asked if Opendoor would ever allow home buying with bitcoin. He replied, “We will. Just need to prioritize it.”
The short response sent the stock up and the Bitcoin community went into a frenzy as it hinted at the coming integration of the scarce digital asset into one of the largest real estate marketplaces in the U.S.
After the exchange, Opendoor’s stock (NASDAQ: OPEN) jumped 14.4% on October 6 and closed at $9.28. The stock has already been on a tear this year and is up over 480% year to date.
The market is getting more and more optimistic that bitcoin payments will open the door to a new generation of tech-savvy and wealthy homebuyers.
Founded in 2014, Opendoor is a digital real estate platform that simplifies buying and selling homes. They make instant cash offers, buy properties directly from sellers, renovate them and then resell them to new buyers.
Because Opendoor manages transactions internally, they can convert bitcoin to U.S. dollars without the seller having to accept digital assets.
This gives the company the flexibility to integrate bitcoin payments while minimizing volatility risk for the seller. Nejatian explained that bitcoin integration is planned and only needs to be prioritized internally, meaning bitcoin payments are well on the near-term roadmap.
Related: Japanese Real Estate Firm Value Creation Invests in Bitcoin
The company’s model also gives them an edge when it comes to blockchain transactions. By handling conversions and escrow internally, Opendoor can process payments faster and cheaper, and eliminate many of the friction points in traditional real estate transactions.
Analysts see this as a logical move for a digital-first company. Integrating bitcoin payments will allow Opendoor to tap into a growing market of buyers who hold large amounts of bitcoin but have limited options to use it on big purchases.
With bitcoin just hitting an all-time high of $126,000, the timing couldn’t be better.
The announcement also comes as Opendoor is undergoing big internal changes. In September, Kaz Nejatian—formerly Shopify’s COO—took over as CEO, while co-founders Keith Rabois and Eric Wu returned to the board.
Rabois has been vocal about streamlining the company and has even suggested up to 85% of Opendoor’s 1,400 employees could be cut to get more efficient.
Despite the shakeup, the company’s numbers are looking up. In Q2 2025, Opendoor reported $1.6B in revenue and a net loss of $29M. It also achieved positive EBITDA for the first time in three years.
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