Strategy has launched a $2.1 billion At-The-Market (ATM) fairness program for its Strife (STRF) most popular inventory, marking one other step within the agency’s long-term technique to construct a Bitcoin-backed monetary structure.
The announcement was made by CEO and President Phong Lee throughout an investor replace alongside Government Chairman Michael Saylor. Based on Lee, sturdy year-to-date outcomes from the agency’s Bitcoin-linked securities Strike (STRK) and Strife (STRF) gave Technique the boldness to increase its fundraising technique.
“We’re at the moment at 16.3% BTC yield for the 12 months, in opposition to a 25% goal,” Lee stated. “BTC greenback achieve is $7.7 billion to date, on monitor towards our $15 billion goal.”
Each devices have outperformed expectations since launch. Strike is up 24% from its preliminary value of $80 to almost $100. Strife, which was priced at $85 simply two months in the past, now trades round $98.80, a 16% improve. By comparability, equally structured preferreds out there have declined by 3–5% over the identical interval.
Within the final 30 days alone, Strike rose 17% and Strife 12%, bringing each near par worth. Lee emphasised the liquidity profile of those devices, citing common day by day buying and selling volumes of $31 million for Strike and $23 million for Strife. “That’s 60x what we usually see in comparable preferreds,” he famous.

The corporate beforehand issued $212 million by means of Strike’s ATM, with no hostile pricing strain. Primarily based on the buying and selling quantity and investor demand, Lee stated the corporate believes the $2.1 billion Strife ATM might be executed in a similar way.
Strife is a perpetual most popular inventory with a ten% coupon and sits on the prime of Technique’s capital stack. Saylor described it as “the crown jewel” of the corporate’s most popular choices. “We’re going to be ten instances as cautious with Strife,” he stated. “Our aim is for it to be seen as investment-grade fastened revenue — a high-quality instrument with sturdy protections.”
Strike, in contrast, is positioned for what Saylor known as “Bitcoin-curious” buyers. It carries an 8% coupon and consists of upside by means of Bitcoin conversion. “Consider it like a Bitcoin fellowship with a stipend,” Saylor stated.
Technique now operates three ATM packages: $21 billion every for MSTR fairness and Strike, and $2.1 billion for Strife. These are rebalanced day by day, with issuance adjusted based mostly on market circumstances, volatility, and investor demand. Based on Saylor, this dynamic construction permits the corporate to optimize Bitcoin acquisition and capital deployment throughout altering market environments.
Behind this technique sits Technique’s Bitcoin treasury, now totaling 576,230 BTC — roughly $60 billion in worth. “That everlasting capital is the inspiration for all the pieces we’re constructing,” Saylor stated.
Whereas spot Bitcoin ETFs cater to buyers on the lookout for direct value publicity, Technique continues to supply a extra nuanced set of devices — every focusing on totally different ranges of danger, return, and compliance. The Strife ATM is the newest transfer in that broader technique.