Kesha could have taken the dollar sign out of her title, however now, the singer is considering cash once more — not for herself, however to fund the seed spherical of her new startup, Smash.
In response to Kesha’s Instagram post, Smash shall be a “community-based platform to attach and defend music creators,” which aligns with the mission of her new eponymous record label, which she introduced final yr.
The 38-year-old chart-topper has at all times been greater than a glitter-clad get together lady singing about brushing her teeth with Jack Daniel’s. Beneath her infectious 2010s pop music is a darker story — one wherein she felt stripped of her power, each as an artist and an individual, by a predatory record deal that she signed when she was a youngster.
After a traumatic public legal battle together with her producer, Kesha now says that she is a “free woman,” and he or she’s making new music. Each her label, Kesha Information, and the app Smash search to assist others make music with out compromising their artistic rights.
“I need a spot the place artists and music makers of any sort can have neighborhood, they’ll collaborate, they’ll rent one another and retain all of the rights to every thing they create,” Kesha said in an interview with WIRED. “There’s no gatekeeping of contacts.”
She went on to explain the app as “LinkedIn for music creators,” or a “Fiverr-style market.” The distinction is that Smash plans to prioritize artists’ rights at each stage.
Kesha’s CTO on the challenge is Alan Cannistraro. He spent 12 years at Apple constructing a number of the first iOS apps, then labored at Fb, the place he constructed the 12 months-In-Assessment characteristic. He left to start out a social video platform referred to as Rheo, which TechCrunch lined in 2016.
