San Jose, Costa Rica, Might thirteenth, 2025, Chainwire
DoubleUp is a blockchain-based on line casino platform working on the Sui community, designed to combine gaming with decentralized finance (DeFi) parts. It presents customers a mixture of real-time betting options and on-chain transparency, aiming to supply a novel framework for digital playing inside the Web3 house. The platform incorporates what it phrases a “GambleFi” mannequin, positioning itself on the intersection of gaming and decentralized finance by introducing mechanisms for each lively participation and passive engagement by way of its DeFi infrastructure.
Based by HealthyDegen a visionary Web3 builder and former Mysten Labs developer, DoubleUp was designed for the daring, by the daring. The purpose is straightforward: deliver the thrill of an actual on line casino into the decentralized world, whereas rewarding customers not only for playing, however for taking part in a rising, gamified economic system. From Day 1, DoubleUp has put group, creativity, and crypto utility on the heart of its roadmap.
At its core, DoubleUp is a decentralized on line casino providing a variety of video games—from the basic’s like coinflip, roulette, and slots, to high-stakes raffles and Million greenback lottery. However what units DoubleUp aside is how they’ve gamified not simply the on line casino, however the very basis of rewarding it’s gamers and DeFi participation.
DoubleUp operates as a community-oriented platform, incorporating a reward system designed to have interaction individuals past conventional on line casino gameplay. The platform consists of options comparable to raffles, lotteries, referral applications, and leaderboard-based incentives, permitting customers to obtain rewards by way of lively participation. A notable element of the ecosystem is the DoubleUp Citizen NFT, which allows holders to entry unique advantages. On Might 10, 2025, DoubleUp performed an airdrop distributing over $100,000 in free spins to Citizen NFT holders as a part of a group rewards initiative. Together with the launch of the $UP token, the platform additionally launched a $100,000 month-to-month contest. By means of these mechanisms, DoubleUp goals to incentivize a spread of consumer actions together with holding, enjoying, and staking.
DoubleUp’s DeFi element, Unihouse, introduces a betting-linked yield mechanism that integrates with the broader platform. In contrast to typical staking or liquidity farming protocols, Unihouse permits customers to deposit supported tokens and earn returns that correlate with platform betting quantity and home edge outcomes. The mannequin is structured in order that platform betting exercise can affect the yield distributed to token stakers, enabling a reciprocal dynamic between lively bettors and passive individuals. This strategy additionally allows using tokens that will not in any other case provide native staking performance inside different protocols.
And now, the second that pushed DoubleUp into the highlight—the stealth token launch of $UP.
On Might eleventh, 2025, DoubleUp launched the $UP token fully unannounced, dropping it straight onto the market at a completely diluted valuation (FDV) of $40 million. No pre-hype. No upper-hands. Simply pure GambleFi power. Inside 24 hours of launch, $UP surged in each quantity and visibility, sitting at a $53M FDV on the time of this writing. Early believers had been rewarded, and a brand new chapter for DoubleUp formally started.
The $UP token serves a number of roles inside the DoubleUp ecosystem, together with facilitating lottery ticket purchases, distributing gameplay rewards, and enhancing yield mechanisms inside Unihouse. Holding $UP supplies customers with entry to core utility options throughout the platform.
DoubleUp has raised $4 million in a Seed funding spherical at a $40 million valuation. The spherical was led by Karatage, with participation from Mysten Labs, Selini Capital, EBlock Capital, Comma3 Ventures, Alpha DAO, and Auros. These individuals symbolize a spread of expertise throughout enterprise capital, blockchain know-how, and on-line gaming sectors. The funding will probably be allotted towards infrastructure growth, the launch of further betting merchandise, and worldwide enlargement efforts.
DoubleUp plans to broaden its choices to incorporate sports activities betting, poker, and time-limited campaigns with outlined prize swimming pools. These additions are designed to broaden the platform’s attraction throughout varied consumer profiles, together with lively bettors, strategy-focused individuals, and passive token holders.
The platform operates with out necessary Know Your Buyer (KYC) necessities, providing customers open entry to its options and reward techniques. With its continued growth, DoubleUp positions itself inside the rising class of GambleFi platforms that mix decentralized monetary instruments with blockchain-based gaming experiences.
About DoubleUp
DoubleUp is a next-generation decentralized on line casino redefining how customers work together with crypto by way of high-stakes gaming and DeFi innovation. Based by a group of seasoned engineers, DoubleUp was constructed with one core perception: crypto must be thrilling, rewarding, and community-driven.
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